SAP C_C4H22_2411 Valid Exam Tips, C_C4H22_2411 Valid Exam Cram
SAP C_C4H22_2411 Valid Exam Tips, C_C4H22_2411 Valid Exam Cram
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q48-Q53):
NEW QUESTION # 48
Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.
- A. Personal widget
- B. Related widget
- C. Search widget
- D. Also-Bought widget
Answer: B,D
Explanation:
Web Recommender widgets in SAP Emarsys enhance product pages:
* Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross- sell on product pages.
* Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.
* Option A:Incorrect. Personal widgets are broader and not product-page-specific.
* Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 49
How are list-unsubscribes generated?
- A. A recipient opts out by using the Unsubscribe link in the email footer.
- B. A recipient opts out by using the Unsubscribe link in the email header.
- C. A recipient changes his or her newsletter information in the account profile.
- D. A recipient opts out by using the Unsubscribe link provided by the email client.
Answer: B
Explanation:
List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:
* Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.
* Option A:Incorrect. Changing profile info may update preferences but doesn't trigger a list- unsubscribe.
* Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list- unsubscribe.
* Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list- unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list- unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" (https://help.emarsys.
com/).
NEW QUESTION # 50
Which statement correctly describes the data flow of Web recommendations?
- A. Recommendations are requested from SAP Emarsys Customer Engagement servers. The returnedrecommendations are then displayed on the client website.
- B. Recommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.
- C. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
- D. Recommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.
Answer: B
Explanation:
Web recommendations in SAP Emarsys work as follows:
* Option A:Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.
* Option B:Incorrect. Requests originate from the browser, not Emarsys servers.
* Option C:Incorrect. Email servers are unrelated to Web recommendations.
* Option D:Incorrect. Recommendations are displayed client-side, not on Emarsys servers.The SAP Emarsys Help Portal under "Web Recommendations" confirms this data flow.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 51
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?
- A. account.create
- B. campaign.sent
- C. contact.create
- D. field.view
Answer: C
Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".
NEW QUESTION # 52
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?
- A. Email Settings > Recipient source > Mobile Engage segment
- B. Email Settings > Recipient source > Using a segment
- C. Email Settings > Recipient source > Generated through an event > On Registration
- D. Email Settings > Recipient source > Web behavior segment
Answer: B
Explanation:
For a one-time email campaign including all female contacts (existing and new):
* Option A:Correct. Using a segment (e.g., "Gender = Female") as the recipient source ensures all current and newly added female contacts are included, as segments dynamically update until campaign launch.
* Option B:Incorrect. Mobile Engage segment is specific to mobile push, not email.
* Option C:Incorrect. Web behavior segment focuses on web actions, not gender or registration.
* Option D:Incorrect. "On Registration" is an event trigger for automation, not a one-time batch send.
The SAP Emarsys Help Portal under "Email Campaigns" confirms segments for dynamic recipient inclusion.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).
NEW QUESTION # 53
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